Question: Planter Nuts Case Study 5a. Write a better positioning statement for Planters Peanuts (than the one on page 9 of the case) using the format:

Planter Nuts Case Study

5a. Write a better positioning statement for Planters Peanuts (than the one on page 9 of the case) using the format: To/For (Target Market) Planters is the (single most important claim) Among all (competitive frame) Because (single most important support point)

5b. Explain why your positioning statement is better than the one on page 9 of the case in terms of importance, believability and distinctiveness.

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