platform. PART A - To be evaluated during Mid term review Presentation Pick any platform company and to make it exciting, please pick lesser-known platforms and avoid picking the well-known ones like Spotify, Airbnb, Amazon, Google, Facebook, Apple, Microsoft. While analyzing, please focus on answering the following questions : Who and how has the platform chosen the sides How has it solved the chicken or egg problem What is the business model (value creation, value capture, value sharing) including rules of the game (governance) . Identify the core processes for the platform, and describe how those processes create value for participants, such as buyers or sellers. Evaluate its scalability and sustainability . Describe the challenges and opportunities that you anticipate for the company in the near term and then recommend changes to address these challenges