Question: Please according to the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608 Based on your understanding of the experience economy and experiential marketing concepts, answer the following: What makes Peloton different

Please according to the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608

Based on your understanding of the experience economy and experiential marketing concepts, answer the following:

What makes Peloton different from traditional fitness clubs? How does Peloton's marketing differ from traditional marketing?

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