Question: Please according the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608 Based on your understanding of the experience economy and experiential marketing concepts, answer the following: What makes Peloton different from
Please according the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608
Based on your understanding of the experience economy and experiential marketing concepts, answer the following:
What makes Peloton different from traditional fitness clubs? How does Peloton's marketing differ from traditional marketing?
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