Question: please add references to your answer 3.2 Consumers will adopt the Philip Morris innovative product differently. For any new product, there will be pioneers and

please add references to your answer
please add references to your answer 3.2 Consumers will adopt the Philip

3.2 Consumers will adopt the Philip Morris innovative product differently. For any new product, there will be pioneers and early adopters. The rate of adoption of an innovation is dependent on its inherent characteristics. Discuss why the characteristics of new Philip Morris products will influence its adoption rate. (15 Marks)

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