Please analyze the below 2 requirements:

1. Problem statement
2. Situation analysis (current status):

1. Company objectives, background, and forecast
2. Company fit in the environment: internal and external factors (SWOT with implications)
3. Market analysis
4. Segmentation analysis
5. Competition analysis
6. Financial analysis

See below case study:

Creative businesses rely on disruptive technology. One such area is gaming, which basically lets the workers 'play' to their strengths. As they are affectionately referred to, it is down to gaming project managers or 'producers' to supervise all team partnerships and overall game development. A list of key success factors is necessary with a limited attention span and a high-strung atmosphere to alleviate common pressure points associated with operating in a creative yet technically edgy niche. By discussing where and how these vital project success factors can be implemented, let's relax those frazzled nerves.

Team Setup and Management: A well-used workforce takes the company from strength to strength. It pays to spend a large proportion of the time in building a stellar team, considering how the gaming industry relies heavily on hyper-specialized skills and knowledge upgrades. The first move is to initiate rigorous training programs that cover the technical level.

Efficient distribution channels: Strong direct sales capabilities through the internet and retail outlet owned by the company: Fresh form distribution role was generated via technology. Several businesses have been experimenting with direct marketing, the use of cable TV, and internet delivery. There was also the possibility that online network gaming could be made possible by improved phone and cable system bandwidth.

Product innovation capabilities: The video game industry witnessed the production of more and more innovative products within a limited period of time due to the rapid participation of emerging technology, with companies imitating each other products to win in the race for success. National and Global Distribution Capabilities: While the industry's main players were involved in both domestic and global markets, further progress was achieved on a national basis.

Game Marketing Management: While a valuable commodity remains unprecedented technological prowess, non-technical criteria often decide how novel or distinctive the game is. One of the main success factors of developing a marketing strategy that helps you to break through the noise. A common approach is to market updates on the online forums of the game website digitally. They will keep aware of new features and spread the word to other gamers as the user community expands. You should moderate and curate content because the room is rife with items that aim to differ from each other, either by appearance, puzzle logic, graphics, or interface design.

Game architecture Design Quality: The architecture of a game is a crucial success factor since it is the blueprint of the fundamental complexities of the program. Given that game, developers use game-specific software, the hallmark that determines game architecture quality revolves around the four pillars. Besides, using the model-view-control approach, you can examine decision trade-offs. Simply put, it lets you see how logic processing occurs, which interfaces, i.e. the high-level information of the game, help them, and control feedback.

Game Engine Development: Game engines regulate on multiple platforms how adaptable and portable games are. When users can quickly communicate with the interface, credit goes to the ability of the team to tap into the power of the game engine efficiently. This is a crucial success factor for the project because it helps the development team to reuse pieces of software, minimizing both development cycles and costs. Game engines not only serve as a learning tool for the project development team, but they can also enable smooth transitions of expertise when workers can rely on their experience working on older technology.

Xbox 360 is developed and introduced by Microsoft and got released in 2005 where it is a theme of home-based video gaming concept, where it included Blockbuster games, HD movies and fun time for family and game lovers.

Xbox should target parents and kids; also, casual gamers and much importance is given to hardcore gamers because any cost they are interested in playing. These could be the target customer because of the quality, safe mode and the interest of the customers Xbox can concentrate on the customers.

Xbox considers its suppliers, technology developer merchants and end consumers that could be kids, parents, hardcore gamers as well as casual players, working staff etc.

The competitive advantage of Xbox 360 are:

- Product implementation with product differentiation with a new system of band width and unique experience with quality.

- System implementation: Major alliance strategy with the game developer, usage of technology.

- Partnering with Netflix for more subscription to movies as well

- improved gaming services.

The weaknesses of Xbox 360 are:

- It has a brand image of Microsoft and it is not recognised as a separate brand

- High-rate hardware is used in the Xbox 360

- Market was led by Sony

- Similarity in the games and not many developers

- huge competition from Sony and Nintendo

Yes, Microsoft should be focussed on the profitability of Xbox because, Xbox 360 is generating revenue of 64% increase and profit and also new customers are increased.

The recommendations are:

- New gaming must be developed which is livelier and more interesting for the customers

- Updating in the gaming services.

- Home based theatre effect of the movies which is also safe.

- Providing end to end services to the customers which are of high quality.

- Focussing on providing and improving individual brand image.

- establishing a separate market and product differentiation.