please answe all

The AIDA model is a model for evaluating the effectiveness of a(n) a) Advertising budget b) Channel of communication c) Marketing message d) Marketing mix e) Marketing response . 1. Which of the following are the desired responses of a direct marketing campaign? a) Direct orders b) Lead generation c) Choice boards d) A&B e) B & c 2. 3. Which of the following is TRUE about the difference between the purchase process for goods versus services? a) The experiences of others matter a lot during the information search and alternative evaluation stages of a service. b) Any pricing strategy that works for a good will work just as well for a service. c) Consumers find it much easier to make a decision about a good than about a service. d) The problem recognition stages for goods and services are completely different. e) Consumers will complain about a service-related problem more often than a good- related problem. At a local fair, Ford hosted a booth and brought several models of its cars for customers sit in and look at up close. Customers were then encouraged to fill out a comment card letting Ford know what their favorite model car was. At the end of the fair, one comme card would be chosen at random by the company and that person would win the car cof their choice. This is an example of a) a coupon. b) a sweepstakes. 4. c) a contest. d) a premium. e) a deal. 5. One of the disadvantages associated with personal selling is a) Cold calling is easier than direct mail advertising. b) A salesperson can adapt to the situation based on consumers' needs. c) It can be more expensive than other IMC methods like direct marketing It can be directed toward those customers with the highest potential. It is structured and finite. d) e) 6. David's marketing research returned the finding that customers were staying away from his ore. He thought okstore because of a lack of services like gift cards, return policies, and special orders David was surprised that this is what customers were expecting from the st that customers cared most about the variety of books he offered. David is likely suffering from a(n) gap. a) Knowledge b) Standards c) Ethics d) Delivery e) Communications 7. Chicago Inc., a leading retail store, has a chain of department stores across the United States. The products available at its outlets include cosmetics, jewelry, clothes, footwear and home accessories. Chicago Inc. offers its customers a Gold Card to which points are added every time the customer's bill amount exceeds $500. These points can be accumulated and used for purchases at any of its outlets. Which of the following groups of customers will this type of sales promotion be MOST appropriate for? a) Competitor's customers b) Brand switchers c) Price buyers d) Loyal customers e) All of the above 8. One implication of the Intangibility in services is that: a) there is no regulation of service industries in terms of basic standards of quality. b) the quality of service provided by a firm is often inconsistent with its image. c) services depend upon the people who provide them, and the quality of that performance may vary from day to day or employee to employee. d) training an standardization of service delivery procedures cannot be accomplished. e) It is not possible to handle a service like a good and so consumers may not have the opportunity to sample a service in the same way they can sample a good Burger King is attempting to measure the difference between the policies specified for 9. BK franchise operations and customers' actual experiences at BK locations by using a 24 hour toll-free hot line capable of receiving 4,000 customer calls a day. This will allow them to identify a(n)gap. a) Delivery gap b) Communication gap c) Customer contact gap d) Customer experience gap e) Internal marketing gap