Question: please answer 1 to 8 questions answer please answer alll questions answered 1 to 8 within hour please answer all questions 1. The marketing mix
please answer 1 to 8 questions answer please answer alll questions answered 1 to 8 within hour please answer all questions
1. The marketing mix include: t point a) Product formulation b) Price C) Recruitment of marketing staff D) Employee productivity 2. Operations management is not likely to give some solutions to problems * 1 para arising from the follwoing issue: a) the organization's ability to produce service b) waiting times at an airport checkin or hotel reception c) The potential location of purchase d) Decision an the level of inventory 3. Which of the following does NOT appropriately describes operational issues in tourism businesses? fpoint. a) The climate and environment and the aftraction of the destination influence tourism demand b) Labourintensive operations require an evaluation of the recruitement of temporary staff required for the service during the peak season. C) Seasonal nature of tourism is not likely to occur in transport operating companies. D) One of the important issues for service organizations in the tourism industry is to manage seasonality 4. Please select appropriate remedies to seasonality (Select ALL.) * 1 paint a) Reduction on the marketing activities b) Public sector intervention and campaigns C) temporary closure D) Increase in the sales price 5. Which of the following chracteristics best describe the service-dominant * 1 point logic addressed in the themes in services marketing research? a) SERVQUAL b) Focus on output(l.e., creating visitor satisfaction and repeat business) c) The firm's focus on tangible resources d) Value co-creation (the involvement of customer and other partners in the supply chain) 6. How did the Disney in order to provide the service above the customer 1 pointexpectation? (Select ALL) a) The cost effective approach b) Identification with the brand leading to a further purchase in other places c) Visitor management tools introduced to manage waiting time d) Focus on the single market 7. Types of innovation in the context of tourism can be classified into five 1 point types. Which of the following address the caes of boutique hotel? a) Introduction of a new good/improvement to the quality of an existing good b) Introduction of a new method of production C) Opening of a new market D) New source of supply of raw materials or part-made product 8. Which of the following statements does appropriately address Tourism 1 point. and innovation'(Select ALL)? a) Use of local wine to develop a wine experience in a locality is one example of innovation in the tourism industry. b) Budget hotel was introduced by New source of supply of raw materials. C) The stages toward innovation consist of invention, application, adoption and diffusion. D) Innovation in SMEs is prominent due to SMEs' strength in size and resources



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