Question: Please answer 2-5 and please answer accurately not just copy and paste something random from google thanks Although he's been a farmer most of his

Please answer 2-5 and please answer accurately not just copy and paste something random from google thanks Please answer 2-5 and please answer accurately
Please answer 2-5 and please answer accurately
Although he's been a farmer most of his life, Oliver Douglas is ready to retire and believes the best use of his property is to develop it. Green Hills College, a rapidly growing private col- lege, is right next door. In fact, they share a property line. Many of their students live on campus in dorms, but their growing enrollment has pushed a large percentage of the students off campus. Oliver has made contacts in the county zoning office and has been assured that they are willing to rezone his prop- erty for student housing, given the importance of the college to the local economy. Oliver has done his research and has realized that he has several options. He can build dorm-style housing, apartments, townhouses, or even detached homes for students. He does know that he wants to keep the property and manage the housing himself, at least for his lifetime, rather than give the land to the college. He may leave the property to the college in his will, but he will decide that later. 1. Describe the characteristics, wants, and needs of the target market. 2. In addition to students, who else will have an influence on housing decisions? 3. There are four housing options: dorm-style housing, apartments, townhouses, and detached homes. Identify the pros and cons of each type of housing. 4. Which housing options do you think makes the most sense and why? 5. Address each element of the marketing mix and describe how it will appeal to the target market

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