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Mila's Makeup Mart has decided to branch out from its existing stores. It plans to start sending out a catalog and to sell its products online. Mila's is adopting: a. exclusive distribution. b. an extreme value strategy. c. selective distribution. d. a vertical marketing program. e. an omnichannel strategy. One way to describe the sequence of communication effects leading to demand is: a. mass communication. b. pull. c. message sequencing. d. AIDA. e. message hierarchy. "Desire" is the third step in the AIDA process. a. True. b. False. With indecisive customers, a salesperson can use the close. a. incident. b. standing room only. c. excuse. d. episodic. For companies, one of the advantages of personal selling over other types of marketing communications is that: a. personal selling has greater reach than advertising. b. salespeople can build strong relationships with customers. c. personal selling requires less training than other types of selling. d. cold calling is easier than direct mail advertising. e. personal selling almost always costs less than other marketing communication alternatives