Question: please answer all LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. Why is it important to develop new health care products

please answer all

LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. Why is it important to develop new health care products in spite of the risks? 2. What are the nine steps in effectively developing and launching a new product? 3. How can a company build a strong brand around its offering? 4. What are the main stages of the product life cycle and how do they help man- agement understand the behavior of health care products and services over time

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