Please answer all question with out explanation , Multiple choice only....

9. Products in the product life cycle: a) can live forever if managed effectively b) can maintain the maturity stage for a very long period c) can enter the decline stage and then cycle back to the growth stage d) all of the above 10. In the maturity stage sales will now: a) slow down or meet its peak b) begin to dip c) begin to increase d) be re-introduced to the market 11. A firm has the ability to obtain products that are new in this way: a) acquisition b) new product development efforts c) both A and B d) none of the above 12. Under departments will work closely, overlapping the steps in the product development to increase effectiveness and get things done more efficiently. a) concept development and testing b) team-based new product development c) test marketing d) business analysis 13. A basic mode of expression that can exist in different areas can be described as: a) a style b) a fashion c) a fad d) a trend 1 14. is the offer of combining the correct quality and right service at a fair price from the consumers perspective. a) Value-added pricing b) Cost based pricing c) Good-value pricing d) Break-even pricing 15. Product line pricing involves: a) pricing bundles of products sold together b) pricing accessory products sold with the main product c) pricing products that must be used with the main product d) setting prices across the whole product line 16. When going to a dealership and turning in an old car, consumers will sometimes purchase a new one from the same company. Most of the time an). is given which will reduce the price of a new car, once the old one is turned in. a) discount b) reimbursement c) allowance d) none of the above 17. Pricing that is consistent and set across the board for all different buyers is known as: a) dynamic pricing b) fixed pricing c) international pricing d) strategy pricing 18. is prohibited by law. Retailers are not obligated to sell products at a certain priced, although they can propose an MSRP. a) Dynamic pricing b) Competitor pricing c) Psychological pricing d) Retail price maintenance 19. A consumer might relate a price of $1.99 closer to a $1.00 rather than $2.00 because of the 1 in the beginning of the actual price. This is an example of: a) promotional pricing b) psychological pricing c) dynamic pricing d) segmented pricing the product is finally introduced to the market. 20. During a) commercialization b) product development c) test marketing d) business analysis qualities such as attributes, benefits, beliefs, and values should be 21. Under set in the consumers mind clearly. a) brand name selection b) brand sponsorship c) brand positioning d) brand development 22. During this stage of the product life cycle, companies need to agree whether they are maintaining, harvesting, or dropping. a) introduction b) maturity c) growth d) decline 23. Pricing is an important factor to most consumers and there are times prices will change due to demand. If demand changes greatly to a minor change in price, the demand is considered: a) elastic b) inelastic c) flexible d) none of the above 24. Inviting individuals into the new product innovation process to produce new and innovative ideas is known as: a) team marketing b) customer centered new product development c) crowdsourcing d) none of the above 25. The quality of services depends on who they are provided by, where and when they are provided, and how they are provided. This is an example of: a) service variability b) service perishability c) service inseparability d) service intangibility