Please answer all questions.

a. b. 17. MarkUp is The difference between customer valuation of a product and its price. The sale of merchandise at lower than regular price. The reduction in retail price, as a percentage of its regular price. d. Sales that must be achieved to recover all incurred costs. Retail price minus the costs of the product to the retailer. c. e. a. 18. What type of compensation is described in the following statement? You will be paid 4 cents for every dollar of sales you bring in. Contest b. Bonus Salary d. Commissions Quota c. e. a. e. 19. Isadora sells delicious meals from her taco stand in California. She estimates that her fixed costs are $ 70,000/ year and her profit margin on each meal is $14. How many meals a year does she need to sell to break even? 3000 b. 7000 c. 10000 d. 17000 None of above 20. If an item that had costs the retailer $8 is sold at retail for $12, the margin on selling price is: a. 25% b. 33.33% 50% d. 66.6% None of above 21. An item costs $20 to produce. The retail price is $79 and it had costs the retailer $50 to buy it from wholesaler who had paid $34 to obtain it. The total of the margins received by the manufacturer, wholesaler, and retailer amount in: c. e. $30 a. b. e. 22. C. $45 c. $59 d. $84 $99 is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Total marketing b. Intergraded marketing communication Expanded promotion d. Marketing mix e. Referral marketing 23. The insurance salesman was overhead having the following conversation with a prospective customer: Do you have children?, How much does it cost your family to live in this house each month?" "If you were unable to work, could your family afford to stay in this house? Maybe this policy will give you peace of mind. From this information, you should recognize the salesman was using __: Stimulus-response presentation b. Need-satisfaction presentation Formula selling presentation d. Persuasive selling presentation Canned sales presentation a. c. e