***PLEASE ANSWER ALL QUESTIONS**

Question 25 (10 points)

In class, we introduced the market expansion strategies about how companies can decide to expand by seeking new markets in existing countries or seeking new country markets for existing products. We used Bells Brewery to illustrate the _____ strategy and Starbucks to illustrate the ____ strategy.

Question 25 options:

a)	narrow focus, country diversification

b)	narrow focus, country focus

c)	global diversification, narrow focus

d)	global diversification, country diversification

Question 26 (10 points)

Which of the following is NOT an advantage of joint ventures in foreign investment?

Question 26 options:

a)	allows for risk sharing

b)	allows for full and day-to-day control

c)	provides access to another partys distribution channels

d)	provides opportunity to achieve synergy by combining strengths of partners

Question 28 (10 points)

________ is the integration by the company of its communication channels to deliver a clear, consistent, and compelling (3Cs) message about the organization and its brands

Question 28 options:

a)	integrated corporate advertising

b)	integrated marketing communication

c)	global public relationship

d)	global brand communication