Please answer all the following questions in this section and limit your answers to one page. 1. Whats the definition of strategy according to the book The Cores of Strategic Management by (Shimizu, 2012)? (5 points) According to the definition, which steps of the 24 steps in the book Disciplined entrepreneurship: 24 steps to a successful startup (Aulet, 2013) describes a startups strategy? (15 points) 2. Even prior to the COVID-19 pandemic, the airline industry was one of the least profitable industry whereas the soft-drinks industry was one the most profitable industry. Which theory/framework/concept in the book The Cores of Strategic Management would be appropriate to explain the difference in profitability between the two industry prior to the pandemic? (10 points) Please apply the theory/framework/concept to explain why the soft-drinks industry is more profitable than the airline industry prior to the pandemic. (10 points) 3. What are the five distinct types of external environments according to the book Your strategy needs a strategy by Reeves, Martin, and Knut Haanaes (2015)? (5 points) According to the book, a strategy theory/framework/concept may only be applicable in one type of the environment but not the others. Which environment out of the five fits better with the theory/framework/concept you selected to answer questions #2 (i.e., airline vs. soft-drinks)? Why? (15 points)