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Make sure all the options whether correct or incorrect are explained properly. Dont just tell what option is correct and its reasoning clearly show the reasoning why the options are incorrect as well. Otherwise i will report the answer for sure and downvote it.

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A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? The pizza shop can better position itself to change customer attitudes about its products' and services' features. The pizza shop can run promotions on its current menu items to draw more customers. The pizza shop can increase the number of ways it markets to its customers. The pizza shop can decide to not promote its different menu items since variety ranked low. A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? The pizza shop can better position itself to change customer attitudes about its products' and services' features. The pizza shop can run promotions on its current menu items to draw more customers. The pizza shop can increase the number of ways it markets to its customers. The pizza shop can decide to not promote its different menu items since variety ranked low.

Answer rating: 100% (QA)

Answer Using the Fishbein multiattribute model is crucial for several reasons as it provides a comprehensive understanding of customers attitudes towa... View the full answer