Question: Please answer all the relevant Secondary Research & Primary Research for the business plan for the restaurant, please find general research that can be used

Please answer all the relevant Secondary Research & Primary Research for the business plan for the restaurant, please find general research that can be used for a restaurant-based business.

For my assignment, I'm doing a Business plan on Restaurants, for this business plan I need to answer two key elements

So how will I include these in my Business plan for a restaurant?

  • Secondary research ( for the restaurant business plan, more details about what information needs to include is in the image attached below)
  • Primary research ( for the restaurant business plan, more details about what information needs to include is in the image attached below)

Please answer all the relevant Secondary Research & Primary Research for the

mar e Inge O 5. our Ime WI ewe spen . Market research - How? There are two kinds of market research: primary and secondary: Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies. Start with resources in your college's online library. You will be amazed at what is there. There are more online sources than you can possibly use. Your chamber of commerce has excellent information on the local area. Trade associations and trade publications often have excellent industry-specific data. The following websites are but a very small fraction of those available: htt : www.lakelandchamber.com htt : uickfacts.census. ov fd states 12000.htm| https://www.lakelandgov.net/ htt : i nitelkld.com htt : www.lakelandedc.com Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors (yeah, there are still yellow pages!), and do surveys orfocus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books and online researches that show small business owners how to do effective research themselves. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection

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