please answer all three questions

6. How does a SWOT analysis bring up ideas for marketing decision making: Identifving the firm's strengths and weaknesses in the best way so that the situation is clear to all Matching the firm's opportunities with its strengths, offsetting it's weaknesses with strengths and balancing threats with opportunities h A swot analysis will not be used to generate ideas, it is a research technique only to confirm level of internal knowledge a) and c) Conditions for Market Saturation are: a very high penetration levels + Lots of brands competing in it D|High penetration + Many competitors + Knowledgeable consumers c. High penetration + Impossible to enter or succeed + First time consumers The only markets in which innovation is needed to succeed 08. Which of the following statements about Market Segmentation is correct: a. It involves changing the identity of a product in the collective minds of the target market It is a process of creating an image or identity of the product in the minds of the buyer c. It is a process of identifying and profiling distinct groups of users or buyers who differ in their needs and wants d. It is the process of segmenting product dimensions to determine which, if any, should be adapted into strategic segments of our portfolio product line