Question: please answer all three questions E. WHAT IS THE MAIN PURPOSE OF THE PRODUCT IN OUR NMARKETING PLANS Meet the need and wants of the

please answer all three questions please answer all three questions E. WHAT IS THE MAIN PURPOSE OF

E. WHAT IS THE MAIN PURPOSE OF THE PRODUCT IN OUR NMARKETING PLANS Meet the need and wants of the identified market's consumer segments elp achieve successfully our Marketing Plan goals e Combine well with Price and Distribution strategies Match the 4P's in it E. WHY MUST WE ASSESS OF THE "CURRENT SITU ASSESS OF THE CURRENT SITUATION" BEFORE STARTING THE MARKETING PLANNING PROCEDURE? sed to clearly research and understand the current position of our Brand ys competitors and consumers before we start planning for its future our competitors have done it before we have, when developing their own Marketing Planning procedure out-planning the future of our Brand based on our very professional gut feelings is never good enough d. Because this is the procedure to follow blindly when Planning in Marketing TY MUST WE ASSESS OF THE "CURRENT SITUATION" BEFORE STARTING THE MARKETING PLANNING PROCEDURES Because we need to clearly research and understand the current position of our Brand vs competitors and consumers before we start planning for its future 6. Because our competitors have done it before we have, when developing their own Marketing Planning procedure c. Because gut-planning the future of our Brand based on our very professional gut feelings is never good enough d. Because this is the procedure to follow blindly when Planning in Marketing

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