Please answer all.

When an organization uses a metrics to evaluate the vendor's performance the buyer is at what stage in the B2B buying process?

Multiple Choice

• Need Recognition

• Order Specification

• Vendor Performance Assessment

• Product Specification

• RFP process

When you seek treatment from your physician, they begin the buying process by determining the products and services that will best address and treat your illness or injury. The physician is classified as the:

Multiple Choice

• decider.

• influencer.

• gatekeeper.

• initiator.

• user.

Which of the following statements is the definition for market penetration strategy?

Multiple Choice

• Employs the existing marketing offering to reach new market segments, whether domestic or international.

• Offers a new product or service to a firm's current target market.

• Employs the existing marketing mix and focuses the firm's efforts on existing customers.

• Introduces a new product or service to a market segment that is currently not served.

______ refers to the way consumers spend their time and money to live.

Multiple Choice

• Perception

• Lifestyle

• Learning

• Selective perception

• Selective retention

You sign up for a free one-month subscription to Crave based on the recommendation of a friend viewing a specific show on Crave. You enjoy the first season of that show so much that you purchase an annual subscription to Crave. Your payment information is already in the company's system. Going forward, Crave's system tracks which shows you watch and creates personalized recommendations for other shows you might enjoy. This is an example of:

Multiple Choice

• A demand.

• An exchange.

• A want.

• A necessity.

• A need.