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Case Studies Case 6.1 Google's Digital Marketing Professional Certificate https://learndigital.withgoogle.com/digitalgarage Google Digital Garage Sara Alomair The Google digital garage certification course aims to train people on the fundamentals of digital marketing. The certificate enables one to improve their marketing skills which they can use to improve their CV and for career progression. By over 26 modules that students or anyone can explore, the certification is online. based and is credited by Interactive Advertising Bureau Europe and The Open University. Every year over 100 PMU students are certified through the eCommerce Courses taught by is hereby awarded this certificate of achievement for the successful completion of The Fundamentals of Digital Marketing certification exam on 06/02/2019 Matt Bett HTTPS://900/ The learning process incorporates video tutorials and self-paced learning. Online advertising is an emerging area as more businesses adopt technology and become online based. The certification is important to learners as well as business executives who seek to improve access to customers through online channels. Personally, I have taken the course and got certified as part of the course requirements. To make sure that learners get digital marketing skills, it is essential that they acquire Google garage digital marketing certification. One way of doing this is to educate people on the benefits of the certification. These are the ability to jumpstart one's career, better chances of employability and career progression, growing a personal business. In addition to creating awareness, colleges need to make Google certification a requirement for all courses. This will improve the quality of college education by making all graduates competent in digital marketing. Discussion Terms raised Discuss the benefits of making Google digital garage certificate a requirement for all college courses. Townsend Panele fushen C3-16 Data and tech Digital marketing career development