PLEASE ANSWER AS SOON AS POSSIBLE

1- Which is not one of the questions to address in a 5W customer analysis?

Group of answer choices

Who are our customers?

What is our company's operating philosophy?

When do customers buy our products?

Why do potential customers not purchase our products?

2- What is most true about data versus information/

Group of answer choices

Data is not needed in marketing.

There is a big shortage of data since it is difficult to collect and store.

Data is not useful until it is put in the form of information that can help make better decisions.

Information is helpful even if it comes from inaccurate data.

3- When doing the Internal Environment in the situation analysis, you should address all of the following, EXCEPT:

Group of answer choices

direct competition

company objectives

organizational resources

corporate culture and structure

4- Analyzing changing demographics and people's current attitudes would fall under which part of the situation analysis?

Group of answer choices

Internal

External: economic environment

External: natural environment

External: sociocultural trends

5- If someone starts selling kits for cutting your own hair (meeting the same needs with a similar product, but not exactly the same), what kind of competition does this represent for barber shops according to the competition types in the book and slides?

Group of answer choices

Brand

Product

Generic

Total Budget

6- If a business decides it needs primary data to make better marketing decisions, which of the following would meet that need for primary data?

Group of answer choices

Look at past company sales records.

Access government data from the Census web site.

Do a survey of customers.

All of the above are primary data sources.

7- A small health food company did some research and found a trend that more people are trying to eat healthier diets. If that company is doing a SWOT analysis, where would they put that trend?

Group of answer choices

Strengths

Weaknesses

Opportunities

Threats