build a marketing plan for a product of your choice. Each student will work on a...

  

Transcribed Image Text:

build a marketing plan for a product of your choice. Each student will work on a separate product,. The product can be an existing product or one you have interest in developing. Rubric: 10 points total 1. EXECUTIVE SUMMARY (1 point) 2. COMPANY OVERVIEW (1 point) 3. DESCRIPTION OF THE PRODUCT (1 point) 4. RATIONALE FOR SELECTION OF TARGET AUDIENCE (1 point) 5. MARKET ENTRY RATIONALE (1 point) 6. LEGAL, POLITICAL/ CULTURAL IMPACT (1 point) 7. RATIONALE FOR PRICING AND PROMOTIONAL MECHANISMS (1 point) 8. RATIONALE FOR LOGISTICS MECHANISMS (1 point) 9. CONCLUSIONS AND ACTION PLAN (1 point) build a marketing plan for a product of your choice. Each student will work on a separate product,. The product can be an existing product or one you have interest in developing. Rubric: 10 points total 1. EXECUTIVE SUMMARY (1 point) 2. COMPANY OVERVIEW (1 point) 3. DESCRIPTION OF THE PRODUCT (1 point) 4. RATIONALE FOR SELECTION OF TARGET AUDIENCE (1 point) 5. MARKET ENTRY RATIONALE (1 point) 6. LEGAL, POLITICAL/ CULTURAL IMPACT (1 point) 7. RATIONALE FOR PRICING AND PROMOTIONAL MECHANISMS (1 point) 8. RATIONALE FOR LOGISTICS MECHANISMS (1 point) 9. CONCLUSIONS AND ACTION PLAN (1 point)

Answer rating: 100% (QA)

1 Executive summary Composed last your leader rundown is an outline of each of the different areas of your promoting plan Your leader rundown will give you different qualities workers guides loan spec... View the full answer