please answer asap. URGENT!!

PART A. Perceived Risks 1. List the five perceived risks of ... (pick one) A. A Laptop B. A Smartphone C. A Restaurant (Dinner date!) D. A Family trip E. A Motorcycle 2. As a consumer how would you manage the risks? 3. As a business owner how would you minimize the risks? FIGURE 9-5 Five Types of Perceived Risk Risk capital consists of FUNCTIONAL RISK PHYSICAL RISK Risk capital consists of physical vigour, health, and vitality. Those who are elderly, frail, or in ill health are most vulnerable. Risk capital consists of self-esteem and self-confidence. Those who are insecure and uncertain are most sensitive. PSYCHOLOGICAL RISK alternative means of performing the function or meeting the need. Practical consumers are most sensitive. PURCHASES MOST SUBJECT TO RISK High-ticket items that require substantial expenditures are most subject to this form of risk. Products or services whose purchase and use require the buyer's exclusive commitment and preclude redundancy are most sensitive. Mechanical or electrical goods (such as vehicles or flammables), drugs and medical treatment, and food and beverages are most sensitive. Socially visible or symbolic goods, such as clothes, jewellery, cars, homes, or sports equipment, are most subject to this form of risk. Risk capital consists of affiliations and status. Those lacking self-respect or attractiveness to peers are most sensitive. Expensive personal luxuries that may engender guilt, durables, and services whose use demands self-discipline or sacrifice are most sensitive. Copyright @ 2017 Pearson Canada Inc. 1. Pick a store A. Clothing Store for Teenagers B. Electronics Store (e.g., Apple or Microsoft store) C. Artisanal Caf D. Luxury Department Store E. Fine Dining Restaurant 2. Think about the lighting, furniture, floor, walls, music, and scent of the store. Why would you design that space that way? - Lighting: - Furniture: - floor: - walls: - music: - scent: - rationale