Please answer b and c only.

Thank you

CAUCANF id) NAFSelliet MS Fundamentals of Marketing (MKT-201) Summer 2018 Question 1 (Compulsory / Every student must answer it) You are the marketing manager of a 100-year-old organization called "Cannuck Ltd" who manufactures a wide variety of sporting goods ranging from precision manufactured rugby balls to sports clothes and accessories. Currently, you are developing the marketing plan for one particular rugby ball, which exploits latest developments in manufacturing technology. This plan focuses on new market for the organization - namely France. There intense competition in the rugby ball market for distribution space in sports retailers. As a consequence, you are planning to devote significant promotional spend to rugby sporting community. You accept that the introduction costs will be high, but you are also aware that potential financial returns are also high. The size of the market is 17.000 units. Each box, or unit. costs $28 to manufacture, and will retail at $240 in France. In addition, the raw material cost $15 to Cannuck Ltd. The retailer retains a 25% margin (of the retail price), The plan is to ship the balls to a large sports wholesaler who then distribute to large sports retailers in wholesaler buys each box from Cannuek Ltd and sells them S180 to sports retailers and retains a margin equivalence of 20% of the retail price. "Cannuck Ltd" has decided to allocate $20000 for trade magazine advertising directed to the sports wholesalers. There are also 2 sports goods trade shows which the organization plans to attend so that it can use point-of-sale material to generate awareness of the new rugby ball among sports retails. Each trade show costs $3000. In addition to this, you are planning to instigate a direct mail campaign targeted at the 1500 sports retailers throughout France. Each direct mail piece will cost $1.50 which includes the cost of mailing End-user advertising has also been budgeted at S30000. A part-time agent has also been appointed (cost $30,400) and this individual earns $11 for each box of balls sold to the sports wholesalers. Questions: What required level of sales (RLS) in units and dollar sales (revenue) required to achieve a target profit of $36,0002 b) What is the market share in % that can be achieved? What is the breakeven point in units and dollars What are any 2 factors (market analyses that you, as the marketing manager, would look at in order to judge whether the target profit (TP) of $36.000 is achievable? (TFCTP)/CMU TFCTP) (MSPUVCU) RLS (Required level of sales) - where TEC total xed cost CAUCANF id) NAFSelliet MS Fundamentals of Marketing (MKT-201) Summer 2018 Question 1 (Compulsory / Every student must answer it) You are the marketing manager of a 100-year-old organization called "Cannuck Ltd" who manufactures a wide variety of sporting goods ranging from precision manufactured rugby balls to sports clothes and accessories. Currently, you are developing the marketing plan for one particular rugby ball, which exploits latest developments in manufacturing technology. This plan focuses on new market for the organization - namely France. There intense competition in the rugby ball market for distribution space in sports retailers. As a consequence, you are planning to devote significant promotional spend to rugby sporting community. You accept that the introduction costs will be high, but you are also aware that potential financial returns are also high. The size of the market is 17.000 units. Each box, or unit. costs $28 to manufacture, and will retail at $240 in France. In addition, the raw material cost $15 to Cannuck Ltd. The retailer retains a 25% margin (of the retail price), The plan is to ship the balls to a large sports wholesaler who then distribute to large sports retailers in wholesaler buys each box from Cannuek Ltd and sells them S180 to sports retailers and retains a margin equivalence of 20% of the retail price. "Cannuck Ltd" has decided to allocate $20000 for trade magazine advertising directed to the sports wholesalers. There are also 2 sports goods trade shows which the organization plans to attend so that it can use point-of-sale material to generate awareness of the new rugby ball among sports retails. Each trade show costs $3000. In addition to this, you are planning to instigate a direct mail campaign targeted at the 1500 sports retailers throughout France. Each direct mail piece will cost $1.50 which includes the cost of mailing End-user advertising has also been budgeted at S30000. A part-time agent has also been appointed (cost $30,400) and this individual earns $11 for each box of balls sold to the sports wholesalers. Questions: What required level of sales (RLS) in units and dollar sales (revenue) required to achieve a target profit of $36,0002 b) What is the market share in % that can be achieved? What is the breakeven point in units and dollars What are any 2 factors (market analyses that you, as the marketing manager, would look at in order to judge whether the target profit (TP) of $36.000 is achievable? (TFCTP)/CMU TFCTP) (MSPUVCU) RLS (Required level of sales) - where TEC total xed cost