Question: please answer correctly. subject --> marketing 1. One day, you buy a self-help book titled A Helping Hand with Harrison de Picot and are curious
please answer correctly.
subject --> marketing
1. One day, you buy a self-help book titled A Helping Hand with Harrison de Picot and are curious about how it was distributed. You ask the owner of the bookstore, who tells you The author himself, Mr. de Picot, sells the book to a publisher, who then distributes them to us and several other bookstores in the area, where customers such as yourself may buy them.
Given your knowledge of distribution channels, you identify the bookstore itself as a:
a) Retailer
b). Wholesaler
c). Producer
d). Author
2. Setting the price of your product comparatively higher than your competitors to maximise revenue early on is an example of which pricing strategy?
a) Price skimming.
b) Value-based pricing.
c) Penetration pricing.
d) Profit-oriented pricing.
3. At the McDonalds drive-thru, you ask for a cheeseburger and medium fries but tell them that you do not want the medium drink in your meal deal.
This is an example of:
a) Unbundling.
b) Price bundling.
c) Two-part pricing.
d) Quantity discounts.
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