Please answer each part of the question

$9.49'serving + $10.70 serving + $36.40mving MONTHLY $41.94 saved $107.01 saved SAVINGS per mm p..- mnui 1a) Briefly describe why consumers' perceptions of value are important to understand? [weight 10% of this question] 1b) How and why are consumers' perceptions of benefits related to their perceptions of value? Describe two ways marketers can influence consumers' perceptions of benefits to increase their perceptions of value. [weight 30% of this question] 1c) 0n the top of this page, you can see an online ad Hello Fresh put together as part of a recent campaign. What elements ofthis ad might contribute to consumers' perceptions of value and how? [weight 30% of this question] 1d) Please describe one reason you think this technique might be successful M one reason you think this technique might not work in this context. What is one thing that could be done to mitigate the risk that this technique might not work in this context? [weight 30% of this question]