Please answer each question in detail on one page each:

1) You work for a mid-sized oil company and are stationed in North Dakota. An oil spill occurred. Your foreman tells you to say nothing to anyone. The team is trying to clean things up but you fear it may effect the local water supply of the neighboring town. Ethically, do you speak with the local mayor, contact the media or call headquarters in Tulsa or simply do nothing? You need the job and, up to now, have had a good relationship with the foreman.

2) The Mises vs. Galbraith DebateLudwig von Mises championed Consumer Sovereignty. He wrote that products failed as consumers voted with their dollars and went to another provider that was better in quality or cost less. John Kenneth Galbraith said that marketers and advertisers manipulated consumers into buying things that they neither wanted nor needed. Where do you come out on this debate and WHY? Provide some detail.

3) Coca-Cola or Coke was said to be the most valuable brand in the world in the 2007 measurement. Today, FORBES still has it listed as #6 despite the amazing growth of Amazon, Apple and others in the tech arena. Given the strength of Coke as a marketer, do you think that they can stay in the top 10 for much longer? Remember that Disney has gone from 9th to 7th in the same period. There is no right or wrong answer but I want to see how you think and relate it to class lectures.