PLEASE ANSWER EACH QUESTION WITH A PARAGRAPH OR TWO These questions pertain to Marketing Analytics/ Research Question 1: You are a marketing strategy exec at Sam's Club, and are tasked with finding out-of- the-box new revenue sources. You have an idea to lease Sam's Club private-label automobiles (your initial thoughts are to get a major manufacturer to partner on a sedan, a small SUV, and/or a minivan that would be branded Member's Mark like all Costco private-label goods are). What type of research would you conduct first, and why?

Question 2: What are (as we discussed) we trying to do in ALL marketing research? Why is this sometimes difficult to accomplish? What different methods do researchers use to try and achieve this goal? (Discuss this at a high level...theres no need to discuss every single research methodology weve talked about/explored in MKG 350).

Question 3: Write me a paragraph that shows you understand what were trying to do in marketing research in terms of measurement. What does that mean? Whats a good measure?

Question 4: Lets say its a few years down the road and Ohio State leadership thinks the With God, all things are possible slogan has worn out (shows diminishing returns on investment) and wants to develop a new one. If you were in charge of developing a plan to test potential new slogans, what would your population be, and what method (and more generally, what considerations) would you use in sampling?

Question 5: Youre the brand manager for Pepsi. Give me a specific research scenario/situation where exploratory research would make the most sense, one where descriptive research would make the most sense, and one where causal research would make the most sense.

Question 6: Lets say you are trying to understand overall student satisfaction towards the Mirror Lake food court seating area. Write me a nominal survey question, an ordinal survey question, and an interval survey question that measures student satisfaction with seating there. After youve written them--now look at those questions. Imagine you are analyzing data based on each of those question, but at an aggregate scale (lets say you surveyed 500 students). What is good about each question, and whats not-so-good about them in terms of the information each would give you about student satisfaction?

Question 7: We discussed (in the ethics module toward end of course) how there are lots of potential ethical pitfalls and issues in marketing research. Watch that session. What do you think the three most likely steps in the 11-step process would be where ethical violations might occur? Why?