PLEASE ANSWER FAST! WILL GIVE THUMBS UP!!!!

alleviating hunger. Which type of message content appeal are they using?

Rational

Reach

Moral

Emotional

2. Which of the following generally does not occur when a company undertakes a market-skimming pricing strategy?

The company sets high initial prices to skim revenues layer by layer from the market

Competitors cannot easily enter the market

Diffusing occurs rapidly, reaching nearly the entire market right away.

The company makes fewer sales

3. Which of the following most likely represents a value-added pricing strategy?

Walmarts everyday low prices.

International pricing of Big Macs.

De Beers marketing campaign suggesting an engagement ring costs a months salary.

Emagine Movie theatres in-theatre dining option which costs extra.

4. Which of the following best illustrates a horizontal marketing system?

John Deere sells tractors through Lowes, Home Depot and online.

Zaras ownership of its entire distribution chain.

Starbucks express versions of its cafes in Walmart stores.

KFCs contractual arrangements with franchisees.

5. Which of the following is generally not true of public relations?

PR is used to promote products, people, places, ideas, activities, organizations, and even nations.

PR can have more credibility than advertising.

Companies use PR to build good relations with consumers, investors, the media, and their communities.

PR can be just as affective as advertising but at a much higher cost.

1. Snickers ad messages claim that their chocolate bars produce the desired benefit of alleviating hunger. Which type of message content appeal are they using? Rational Reach Moral Emotional 2. Which of the following generally does not occur when a company undertakes a market-skimming pricing strategy? The company sets high initial prices to "skim" revenues layer by layer from the market Competitors cannot easily enter the market Diffusing occurs rapidly, reaching nearly the entire market right away. The company makes fewer sales 3. Which of the following most likely represents a value-added pricing strategy? Walmart's everyday low prices. International pricing of Big Macs. De Beers marketing campaign suggesting an engagement ring costs a month's salary. Emagine Movie theatre's in-theatre dining option which costs extra. 4. Which of the following best illustrates a horizontal marketing system? John Deere sells tractors through Lowe's, Home Depot and online. Zara's ownership of its entire distribution chain. Starbucks' "express" versions of its cafes in Walmart stores. KFC's contractual arrangements with franchisees. 5. Which of the following is generally not true of public relations? PR is used to promote products, people, places, ideas, activities, organizations, and even nations. PR can have more credibility than advertising. Companies use PR to build good relations with consumers, investors, the media, and their communities. PR can be just as affective as advertising but at a much higher cost