PLEASE ANSWER FAST

You have decided to launch a new travel/tour business. Your assessment of customer demand indicates that once vaccines are common and the threat of Covid subsides, there will be a lot of pent-up demand. Your research indicates that younger travelers often like to make plans on their own and are budget-conscious. However, the research also revealed that older consumers-e.g., baby boomers-are a large market and are eager to travel, want real adventure, and have time and disposable income to travel. This group is bored with the typical vacation that takes them to 2-3 cities during a 1-2 week vacation. Like everyone else, they are tired of quarantining, being separated from friends and family, and are eager to seek out new exotic adventures.

Briefly describe your target audience and how you would position a package to attract clients. Then, using the 4Ps as a framework, describe how they support your positioning?