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Complete a CPM (competitive Profile Matrix) for these three competitors in the coffee industry. Your assignment is to complete the CPM template below. You may use this document or recreate your own (Word or Excel). You may add or substitute Critical Success Factors (review this section of the textbook). Grading will be based on how you assign and explains the weights, ratings and scores. - Complete a CPM analysis (use the template below or create a new one) - Write a summary of your completed CPM. The reader should be able to clearly understand your explanations while commenting on the CSFs and why each company has its specific total number - Additionally, comment on the highest and lowest scored companies and if you feel your scores match their realistic and current market share of the coffee industry - Your CPM and written summary should be in the same document so the reader can follow your explanation easily Written Summary