Gillette has successfully convinced the world that more is better in terms of number of blades and

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Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What’s next?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 04, 2012 11:28 PM

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Gillette has successfully convinced the world that more is better in terms of number of blades and

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Gillette holds 70 global market share in the shaving and razor business and its annual sales a...View the full answer

Marketing management

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