Question: Please answer in detail asap and support your answer with relevant example Thank you! 1) Lifebuoy is the leading cleansing brand of Unilever in Pakistan.

Please answer in detail asap

and support your answer with relevant example Thank you! Please answer in detail asap and support your

1) Lifebuoy is the leading cleansing brand of Unilever in Pakistan. It has various products available from soap bars to hand wash, shampoos to hand sanitizers. The brand claims cleansing of all kinds of germs. They are in a process of launching an improved Face wash. Identify a segment that also fulfills the criteria of an effective target market. 2) In Q. 1 you have helped brand lifebuoy with an improved "Face wash. Guide them through the process to develop Positioning for their new variant. Discuss the process of developing an effective positioning that attracts the target market, differentiates the brand from competitors and establishes its own position and generates awareness

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