Distribution/Retail/Wholesale a. Does Cheerios company utilize a direct or indirect channel (maybe both)? Explain by illustrating the

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Distribution/Retail/Wholesale

a. Does Cheerios company utilize a direct or indirect channel (maybe both)? Explain by illustrating the distribution channel being utilized.

b. Provide an example of either a horizontal or vertical conflict that could exist. You are not required to describe one that has happened Cheerios. Also, identify which one you are choosing.

c. Does Cheerios distribute products intensively, exclusively, or selectively? Explain

. d. What type of retailer(s) does Cheerios distribute its product through?

e. Choose one retail trend. How does Cheerios address the trend?

f. MLA Citations

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Performance Management

ISBN: 978-0132556385

3rd edition

Authors: Herman Aguinis

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Posted Date: Apr 27, 2022 07:55 AM

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Distribution/Retail/Wholesale a. Does Cheerios company utilize a direct or indirect channel (maybe both)? Explain by illustrating the

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Che er ios company utilizes an indirect channel The company sells its products to wholes al ers who then sell the products to retailers who then sell ... View the full answer

Performance Management

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