Question: please answer it from subject (consumer behaviour) dear experty Q2:There is a growing trend among the urban youth population to buy personal belongings to reflect

please answer it from subject (consumer

please answer it from subject (consumer behaviour) dear experty

Q2:There is a growing trend among the urban youth population to buy personal belongings to reflect the symbolic appeals of being trendy and modern Fasttrack the wrist watch brand from Titan has introduced several trendy designs. The brand has also launched trendy eye wear and used a film celebrity to to promote this line Apart from Fast track Titan also used a film celebrity for the Titan brand of watch .It also has Sonata watch for which it used a cricket celebrity Discuss the cultural dimensions related to such a strategy of Titan, with its different products being associated with different celebrities. Do you think Porter's Model be effective in this case? If yes How? Products that succeed in one culture may fall in another if marketers fail to understand the differences among consumers in each place.Quote any example of MNC fastfood chain which addressed the cultural issue effectively in different countries? (7,7) 1.5 sheets (6 sides)

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