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High Elec. Company is an online telecommunication company. The company is a well-known internationally that has a high market share size and is growing with the time within its high developing environment. They are providing an excellent and products and services to be the worlds most customer-centric company, where customer can find and discover anything they want online. The company mission statement is we will devote our human resources and technology to create superior products and services, thereby contributing to a better society while their mission is Inspire the world with our innovative technologies, products and design that enrich peoples lives and contribute to social prosperity by creating a new future.

Information Technology is treated as a corporate resource and the control of the systems gets permeated into the hands of line managers who seamless flow of information to strengthen the decision gets making process. Information systems take up the role of an enabler and not just a facilitator. IT/IS dept becomes partners of users in data management. Applications reflect real information needs and strategic planning of IT/IS becomes important.

The company perceiving very strategic importance for the IS especially those for Marketing trend analysis and Online-Call Center are considered as one of the main factors influencing their success and playing a vital strategic role in sustaining the company competitive advantage. Based on that most of their system are online and require real time information process. There is a high risk of a tangible loss of business if one or more systems fail for a minute. However, Factory Management System, SCM and Financial Management Systems are critical for enhancing the productivity of the business processes.

The IT in the company is segmented around the business units and functional areas. As such all IT resources both hardware and software are decided in one place and distributed based on the needs around the company. Each business units have their own IT that is controlled and managed locally by expertise in the field. However, one-point for IS planning is promoted for more proactive and strategic planning. The CIO and the executive management expect to provide technological leadership in the management and distribution of information and create a framework for identifying technology-related projects that provide the company with the highest return on investment by aligning the IT organization with the business strategy of the company.

1. Show how the organization mission and vision are embedded from their culture, and how can this culture impacting the business strategy they can adopt with example?
2. Parson (1983) states that Information Systems Generic strategies are prevalent as the means by which corporate links the IS/IT management and strategy to the corporation management and business strategy.
   1. Which generic IS strategy the company is adopting based on the IS perception role and impacts, and the IS strategic planning?
   2. Based on the identified IS strategy, use the appropriate strategic tools to:
      1. Identify the corporate management styles
      2. IS application life cycle
      3. Business strategy
3. Use Ansof (1957) model to identify the different strategic options in such situation and select the most appropriate strategic option for the company and explain it briefly.