Question: Please answer Mintel asks several consumers to watch an ad for Aha fizzy water. The next day, they give them a list of fizzy water

Please answer

Mintel asks several consumers to watch an ad for Aha fizzy water. The next day, they give them a list of fizzy water brands (Aha, La Croix, Bubly) and ask them to "Choose the sponsor of the ad from the following list." This would be an example of what kind of advertising effectiveness measure? Unaided recall Pre-test/post-test Recognition Aided recall

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