Please answer multiple choice

1. Brand refers to the act by customers of initiating favorable interactions with others about a brand A) extersion B) development C) loyalty D) sponsorship E) None of the above 2. A coupon for $3.25 off Tide laundry detergent represents an example of marketing: A) Concentrated B) Mass C) Differentiated D) Undifferentiated E) None of the Above 3. Which step comes after "supplier search" in the business buyer decision process? A) General need description B) Order-routine specification C) Problem recognition D) Product specification E) Proposal solicitation 4. Which of the following items is not a common tool of public relations? A) technical expertise B) audiovisual materials C) corporate identity materials D) special events E) news 5. Points of are used to stand out from the competition. A) Parity B) Penetration C) Division D) Differentiation E) None of the above 6. Points of are used to highlight unique brand associations. A) Parity B) Penetration C) Division D) Differentiation