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Question 4 (1 point) The steps in writing a sales letter are gain attention, introduce the product, make the product desirable, and ask for action O introduce yourself, introduce the product, and ask for action introduce the product, make the product desirable, and ask for action O gain attention, make the product desirable, and ask for action Question 5 (1 point) Within a persuasive memo, the request should be placed O after a description of the writer's credentials O after a description of the facts, but before a description of the benefits O after gaining the favourable attention of the reader after a description of the facts and benefits Question 6 (1 point) Expressing anger in a claim request risks antagonizing the reader shows that you're serious O improves your chances of getting what you want O makes the person handling your claim respect you more