Please answer part A and part B. Explain as much as you can!

Part A.)

An ad for the toothpaste brand Hello shows how this toothpaste will work to whiten your teeth is a safe way, which is the ____________________ that the brand's marketing team would like to communicate.

		product benefit
		brand persona
		lifestyle message
		executional style
		product attribute

Part B.)

While TV advertsing, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad.

		financial reach
		effective frequency
		cost per contact
		reach / frequency ratio
		commercial cost