Please answer Q2 and full details

Section B: Case Study Short Questions (40 marks) Answer all questions. Each question carries 20 marks. After more than two months of coronavirus-related closure, Ocean Park reopened in September with precautionary measures including reduced capacity, health and safety measures. All guests have to book ahead online and have temperature check at the entrance. Such arrangements are claimed to be in line with the latest guidance from health and government authorities and focus on the health and safety of guests and staff. After running the system for two months, the management would like to know the visitors opinion, e.g. do they feel safe to play in the park? Is the booking system easy to use? Does it affect their satisfactory level? etc. As the PR manager, you will lead a team to consider the plan. Based on the above information, answer ALL questions. 1. Management approved to use survey but with limited budget. Suggest and elaborate ONE sampling method and TWO types of interview appropriate. (20 marks) 2. Before the fourth wave of pandemic arrives, Ocean Park would also like to maximize their exposure in media yet still with limited budget. Compare and contrast whether paid media or publicity is more appropriate. (20 marks)