please answer question 1 in full. 30 marks.

Question 1 (30 Marks) Once an organisation's mission has been established, it can begin to identify its strategy and implement it. Strategy is an organisation's action plan to achieve its mission. Heizer and Render (2017) suggest that firms can achieve their missions in three conceptual ways. This means that operations managers are required to deliver goods and services that are better or at least different, cheaper and more responsive. Define and then justify an appropriate mission statement for VW by applying any one or combined conceptual ways. Product Design In 1945, a rare and curious Volkswagen car was shipped from its bomb damaged German factory to England. Here, a commission of leading British motor manufacturers inspected the small car. It would be quite unattractive to the average motorcar buyer", the commission reported. It is too ugly and noisy, while "lo build the car commercially would be a completely uneconomic enterprise. The commission was mistake, however, and the Volkswagen Beetle, with its friendly styling by the Austrian dosigner Erwin Komenda, and innovative engineering by Ferdinand Porsche, became the bestselling car of all time, Production of the Beetle outstripped that of Henry Ford's Model-T when the 15,007,034th car rolled off the line at Wolfsburg in 1972. As its name made clear, the Volkswagen was truly a 'People's Car Ultimately, the sheer quality, along with the affordability, reliability, economy and distinct look and feel of the Beetle, ensured its success Sold to the United States in a brilliant Think Small' advertising campaign launched in 1959 and devised by the New York agency Doyle Dane Bembach, the Beetle became the biggest selling foreign-made car in America throughout the '60s. Now days VW Beetles incorporated many new features such as Healed power side mirrors. Even the side mirrors on a Beetle can bring the heat If the fog start, it will help the driver to have a clear view LED taillights. The available LED taillights have been styled with precise contours that perfectly flow with its design lines. The bright illumination can also help cars behind you know that the driver is applying the brakes. Iconic design: Taken its iconic look to the next level. The Beetle unites classic styling and modern technologies Panoramic sunroof See the brighter side of life while driving, opening the sunroof lets the driver enjoy the sunshine BiXenon headlights Available Bi-Xenon headlights with sleek LED Daytime Running Lights boost a longer life and use less energy. It's a really bright side to this headlight story 17 and 18-inch alloy wheels A Beetle this distinctive needs wheels to match. The available designs are perfectly matched to this time machine hitos //www.w.com 2017) Operations Strategy Bi-Xenon headlights Available Bi-Xenon headlights with sleok LED Daytime Running Lights boost a longer life and use less energy It's a really bright side to this headlight story 17 and 18-inch alloy wheels A Beetle this distinctive needs wheels to match. The available designs are perfectly matched to this time machine. (https://www.ww.com, 2017) Operations Strategy WW have introduced a new strategy that facing ever challenging industry, strategy 2025 focused on many important aspect of any car makers challenges such as: -Flatter hierarchies or horizontal organization to establish a communication channel between staff and executives. -A fundamental change, which means a change on the basic level of Volkswagen - More autarchy of Volkswagen's 12 core brands. - Lower cost cars, to compete against the Japanese and Korean car makers.. - Lower costs and higher profits, lowering the cost of operation to generate more profit. - Electrification, more electric car to produce, and to develop the technology needed to support the expansion of Hybrid and. Full Electrical Cars - Digitalization and connectivity, by eliminating the old fashion way of paper documentation, and to improve the communication by using latest technology in this field - Volkswagen as a mobility company. (Schmitt, 2016). I WW have categorized the main Initiatives for Strategy 2025 as follow Grow Profitability Sharpen positioning of the brands Develop wining vehicle and drivetrain portfolio Streamline modular architectures Partner with regional players to win in economy segment Develop Strategic Capabilities Develop self-driving system for autonomous vehicles and artificial Intelligence in house Develop battery technology new core competency Develop best-in-class experience across brands and customer touchpoints Enhancer Entrepreneurial Implement modelline organization Realign Components business Transform Core Business Build mobility solution business, Dww.lop and expand attractive and profitabiosmart mobility aktorining + . improve operational conco Optimus busraportollo Secure Funding nyho Volkswagen Operations Strategy Product Design In 1945. a rare and curious Volkswagen was hoped from bomb camaged German factory to England. Here, a commission of lading British motor manufacturer inspected the smalcat would be quite atractive to the average motorcar buyer the commission reported to go to while build the car commercially would be a completely uneconomic enterprise. The commission was mise, however, and the Volkswagen Beetle with friendly styling by the Austrian designer Erwin Komenda, and innovative engineering by Ferdinand Porsche, became the bestselling car of all time Production of the Beatleutstipped that of Henry Ford's ModeThone 15.007.054 tarroiled of the line at Wolfsburg in 1972. As its name made clear, the Volkswagen was truly a People's Climately, the sheer quality, along with the affordability, reliability economy and distinct look and feel of the Boote mured its success Sold to the United States ha briant ThinkSmall advertising campaign launched in 1959 and vided by the New York agency Doyle Dane Bembach, the Beide became the biggest selling foreign-made car in America toughout the Now days VW Beetes incorporated many new features such as Heated power side mirro: Even the side minors on a Beetle can bring the heat the fog start will help the driver to have a dear view LED inilight: The available LED light have been styled with precise contours that perfecty flow within design ines. The bright llumination can also he can behind you know that the versing the brakes Iconic design. Taken is iconic look to the next level. The Beetentes casi sying and modem technologies Panoramic sunroot. See the brighter side of life while sincering the roles the driver enjoy the sunshine Bi-Xenon headlights Available BiXenon headits with stek LED Daytime Running Lights boost a longer life and useless energy is a really bright side to this headlight story 17. and 18-inch alloy wheels A Beate this distinctive needs to match. The available designs are perfecty matched to this time machine. (www.w.com. 2017) Operations Strategy Whave introduced a new strategy that taong ever challenging industry strategy 200 toned on many important aspec of any car makers challenges such as -Flater hierarchies or horizontal organization to establish a communication channel between staff and executives A fundamental change, which means a change on the basic levi Vokswagen - More acarthy of Volkswagen's 12 core brands. - Lower cost cars to compete against the Japanese and Kornmakers. -Lower costs and higher profits, lowering the cost of operation to get more profit Electrification, more electric car to produce, and to develop the checogreded to support the expansion of Hyond and. Full Electrical Cars - Digitalization and connectivity by eliminating the old fashion way of paper documentation and to improve the communication by using latest technology in this field - Volkswagen as a mobility company Schmitt2016) Whave categorized the main initiatives for Strategy 2025 as follow Question 1 (30 Marks) Once an organisation's mission has been established, it can begin to identify its strategy and implement it. Strategy is an organisation's action plan to achieve its mission. Heizer and Render (2017) suggest that firms can achieve their missions in three conceptual ways. This means that operations managers are required to deliver goods and services that are better or at least different, cheaper and more responsive. Define and then justify an appropriate mission statement for VW by applying any one or combined conceptual ways. Product Design In 1945, a rare and curious Volkswagen car was shipped from its bomb damaged German factory to England. Here, a commission of leading British motor manufacturers inspected the small car. It would be quite unattractive to the average motorcar buyer", the commission reported. It is too ugly and noisy, while "lo build the car commercially would be a completely uneconomic enterprise. The commission was mistake, however, and the Volkswagen Beetle, with its friendly styling by the Austrian dosigner Erwin Komenda, and innovative engineering by Ferdinand Porsche, became the bestselling car of all time, Production of the Beetle outstripped that of Henry Ford's Model-T when the 15,007,034th car rolled off the line at Wolfsburg in 1972. As its name made clear, the Volkswagen was truly a 'People's Car Ultimately, the sheer quality, along with the affordability, reliability, economy and distinct look and feel of the Beetle, ensured its success Sold to the United States in a brilliant Think Small' advertising campaign launched in 1959 and devised by the New York agency Doyle Dane Bembach, the Beetle became the biggest selling foreign-made car in America throughout the '60s. Now days VW Beetles incorporated many new features such as Healed power side mirrors. Even the side mirrors on a Beetle can bring the heat If the fog start, it will help the driver to have a clear view LED taillights. The available LED taillights have been styled with precise contours that perfectly flow with its design lines. The bright illumination can also help cars behind you know that the driver is applying the brakes. Iconic design: Taken its iconic look to the next level. The Beetle unites classic styling and modern technologies Panoramic sunroof See the brighter side of life while driving, opening the sunroof lets the driver enjoy the sunshine BiXenon headlights Available Bi-Xenon headlights with sleek LED Daytime Running Lights boost a longer life and use less energy. It's a really bright side to this headlight story 17 and 18-inch alloy wheels A Beetle this distinctive needs wheels to match. The available designs are perfectly matched to this time machine hitos //www.w.com 2017) Operations Strategy Bi-Xenon headlights Available Bi-Xenon headlights with sleok LED Daytime Running Lights boost a longer life and use less energy It's a really bright side to this headlight story 17 and 18-inch alloy wheels A Beetle this distinctive needs wheels to match. The available designs are perfectly matched to this time machine. (https://www.ww.com, 2017) Operations Strategy WW have introduced a new strategy that facing ever challenging industry, strategy 2025 focused on many important aspect of any car makers challenges such as: -Flatter hierarchies or horizontal organization to establish a communication channel between staff and executives. -A fundamental change, which means a change on the basic level of Volkswagen - More autarchy of Volkswagen's 12 core brands. - Lower cost cars, to compete against the Japanese and Korean car makers.. - Lower costs and higher profits, lowering the cost of operation to generate more profit. - Electrification, more electric car to produce, and to develop the technology needed to support the expansion of Hybrid and. Full Electrical Cars - Digitalization and connectivity, by eliminating the old fashion way of paper documentation, and to improve the communication by using latest technology in this field - Volkswagen as a mobility company. (Schmitt, 2016). I WW have categorized the main Initiatives for Strategy 2025 as follow Grow Profitability Sharpen positioning of the brands Develop wining vehicle and drivetrain portfolio Streamline modular architectures Partner with regional players to win in economy segment Develop Strategic Capabilities Develop self-driving system for autonomous vehicles and artificial Intelligence in house Develop battery technology new core competency Develop best-in-class experience across brands and customer touchpoints Enhancer Entrepreneurial Implement modelline organization Realign Components business Transform Core Business Build mobility solution business, Dww.lop and expand attractive and profitabiosmart mobility aktorining + . improve operational conco Optimus busraportollo Secure Funding nyho Volkswagen Operations Strategy Product Design In 1945. a rare and curious Volkswagen was hoped from bomb camaged German factory to England. Here, a commission of lading British motor manufacturer inspected the smalcat would be quite atractive to the average motorcar buyer the commission reported to go to while build the car commercially would be a completely uneconomic enterprise. The commission was mise, however, and the Volkswagen Beetle with friendly styling by the Austrian designer Erwin Komenda, and innovative engineering by Ferdinand Porsche, became the bestselling car of all time Production of the Beatleutstipped that of Henry Ford's ModeThone 15.007.054 tarroiled of the line at Wolfsburg in 1972. As its name made clear, the Volkswagen was truly a People's Climately, the sheer quality, along with the affordability, reliability economy and distinct look and feel of the Boote mured its success Sold to the United States ha briant ThinkSmall advertising campaign launched in 1959 and vided by the New York agency Doyle Dane Bembach, the Beide became the biggest selling foreign-made car in America toughout the Now days VW Beetes incorporated many new features such as Heated power side mirro: Even the side minors on a Beetle can bring the heat the fog start will help the driver to have a dear view LED inilight: The available LED light have been styled with precise contours that perfecty flow within design ines. The bright llumination can also he can behind you know that the versing the brakes Iconic design. Taken is iconic look to the next level. The Beetentes casi sying and modem technologies Panoramic sunroot. See the brighter side of life while sincering the roles the driver enjoy the sunshine Bi-Xenon headlights Available BiXenon headits with stek LED Daytime Running Lights boost a longer life and useless energy is a really bright side to this headlight story 17. and 18-inch alloy wheels A Beate this distinctive needs to match. The available designs are perfecty matched to this time machine. (www.w.com. 2017) Operations Strategy Whave introduced a new strategy that taong ever challenging industry strategy 200 toned on many important aspec of any car makers challenges such as -Flater hierarchies or horizontal organization to establish a communication channel between staff and executives A fundamental change, which means a change on the basic levi Vokswagen - More acarthy of Volkswagen's 12 core brands. - Lower cost cars to compete against the Japanese and Kornmakers. -Lower costs and higher profits, lowering the cost of operation to get more profit Electrification, more electric car to produce, and to develop the checogreded to support the expansion of Hyond and. Full Electrical Cars - Digitalization and connectivity by eliminating the old fashion way of paper documentation and to improve the communication by using latest technology in this field - Volkswagen as a mobility company Schmitt2016) Whave categorized the main initiatives for Strategy 2025 as follow