Question: 1. Prepare a brief analysis of the organic food industry using the information provided by the Organic Trade Association. Based upon information provided in

1. Prepare a brief analysis of the organic food industry using the information provided by the Organic Trade Association. Based upon information provided in the Organic Report magazine, draw a five-forces diagram for the organic food industry and briefly discuss the nature and strength of each of the five competitive forces. 2. Based on the strategic group map in Concepts & Connections 3.1, who are Yuengling & Son's closest competitors? Between which two strategic groups is competition the strongest? Why do you think no beer producers are positioned in the lower-left corner of the map? Which company/strategic group faces the weakest competition from the members of other strategic groups? 3. The National Restaurant Association publishes an annual industry factbook that can be found at www.restaurant.org. Based on information in the latest report, does it appear that macro-environmental factors and the economic characteristics of the industry will present industry participants with attractive opportunities for growth and profitability? Explain.

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