Please answer question 1-4!

Perry Ackerman. a product manager for FrultFresh. Is visteng with his wife Dee, a member of the Town Recycling Committee, outside the local grocery store. Perty is upset because his new procuct line Is losing market share to FrultFresh's major competion, Calner. Dee mentions that Cainer's new slopan "Nature Knows Best" is fol good one, but Perty explains Calner is not being truthful because they are using artificial coloring in its Juce. Dee recalls that: Cainet has previously been in teouble for (napproprlotely revertising its peck. aging as biodegradable and comments that maype someone will report thert again, Dee then asks Perry about progress on FrultFresh's plan to use recy. cled packaging materials. Perry explains that it is a very clificult and expent sive process, but that there is a project team meeting on Tuesday that should give them some answers. in the Tuesday meeting Perry tells the other empioyees on the team that people care about the environment and that they will spend thelt money to prove it. Lynn Samuels, the marketing director. agrees that the matket exists and instructs Mike Stritch, from its advertising agency, to begin his presentation. Mike Informs the group that the agency fecommends building a campaign around recycled packaging. He goes on to explain that FrultFresh car make their cartons with better than 50 percentrecycled products, the highest percentage that any company has been able to achieve, and suggests the slogan "FrultFresh. Good for you, good for your world," Lynn and the other employees Ilke the idea, but Perry is concerned. Perry questions whether they would be misrepresenting its product by claiming that the container is. recycled when only half of the packaging comes from recycled products. Defending his lelea, Mike comments that Cainer. Frulffersh's compotitor. would have no problem making such a claim. When Perry counters that Cainer might copy their campaign, Mike argues that the public may not belleve them because of their previous record in the environmental area. Perry incuuires why they do not publicize that Cainer is using artificial coloring in its "natural" juice. Mike does not think that this would have the same impact and stresses that they would have to be careful before they began making accusations. Lynn also stresses that FruitFresh has a sizable investment in this product line and explains that they cannot raise their prices enough to offset the increased manufacturing costs of going above 50 percent recyclec material because of the tight market. She comments that she is interested in keeping plastics out of the waste stream, but that FrultFresh also needs to make a profit. Mike then assures Perry that he has done his research and that they have to determine which plastics are recycled in laminated products. Lynn reminds Perry that it is his decision since he is the brand manager. Perry contemblates his decision. 15 Questions 1. What are the main ethical issues, If any, in the FrultFresh case? Describe each ethical issue. 2. What are Perry's options? 3. How do the three levels of moral development relate to Perry's situation? 4. What would you do