Question: Please answer Question 2 Innova Technology: Seeking a Market for Anti-Loss Devices 1) Selection of the appropriate market niche is one of the most critical

Please answer Question 2

Innova Technology: Seeking a Market for Anti-Loss Devices

1) Selection of the appropriate market niche is one of the most critical duties of an entrepreneur. Please describe the target customers selected by Innova Technology and assess the marketing strategy shaped around this choice. If you were the entrepreneur what other market segments would you select to market this product (PROTAG), please support your choice with few arguments.

2) What options does Innova Technology have to grow its business? Based on the information provided in the case, which of these options would better fit to the startup's capabilities and resources?

3) Choosing the right investor or the most appropriate sources to raise fund is a critical decision for startups. How did the entrepreneurs (Tan and Lim) approach to external financing and on what basis did they choose Red Dot Ventures?

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