please answer question 7 and 8. this would be for the company petmed express

u vagueness anywhere in project formation regarding how to effectively develop an analysis on a company. key variables (the template enable ratio analysis to come SABLE Table of Contents (with author comments) O v erview on the firm. S t an'vision statement versus your proposed statement S i n's mission statement versus your proposed statem 1 Scade Decal opportunities and ten external threats. 5. Cine loco fine and w in is compared across 10 to 20 key variables (the allows inclusion of 12 factors). 6. Most Recent Income Statement and Balance Sheets: Provide here to enable ratio analysis next (Note: Convert actual Form OK statements to the template-formatted statements financial ratio analyses and development of projected financial statements later in project). 7. Financial Ratio Analysis: Show template-calculated and/or Internet-derived ratios and comment on key ones; do not give definitions of the ratios and do not highlight all the ratios. 8. IFE Matrix: Include 10 strengths and 10 weaknesses. 9. SWOT Analysis: Include four SO, WO, ST, WT strategies (16 total) and make sure the strategie are specific so you can reasonably estimate a cost (dollar value) for any strategy that makes it to recommendations page. 10. BCG: Prepare two BCG matrices, one by geographic area and the other by product, if possible focus more on the implications than the numbers or mechanics of the matrix; strategies must be specific; avoid vague terms such as market penetration. 11. IE Matrix: Prepare two IE matrices, one by geographic area and the other by product, if possible: focus more on the implications than the numbers. For example, state how a division located in the hold and maintain quadrant will move to the grow and build quadrant after your strategies are implemented. This approach is more effective than simply stating the division is located in the and build quadrant. Slowly introduce your recommendations during your written project of presentation - to facilitate the audience following your thought process throughout. If you licht to "save" your recommendations to the end as a surprise, you risk losing the audience. 12. SPACE Matrix: Prepare a detailed analysis for the focal firm; also show plots for two focus more on the implications than the numbers. For example, describe how your fir within the SPACE graph/matrix after your recommendations are implemented. Commer cally on a few axis variables and how your actions will improve them and thus the posit the firm in the SPACE. As with any matrix, do not teach the mechanics of the matrix que presentation. 13. Grand Strategy Matrix: Include the focal firm and two rival firms in your matrix 14. QSPM: Select the two most attractive SWOT strategies to include along the top row QSPM. be how your firm will move d. Comment specifi ind thus the position of matrix during your