Please answer Question A5 and A6!!! Thanks

Question A5 Lance is a 30-year-old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married in the near future. He leads a life much different from his father, who married right after high school, had children, and worked for the same company his entire career. In the U.S. more and more consumers like Lance are enjoying together a variety of interests, products, and services instead of conforming to traditional stereotypes. Identify and explain Lance's the way of life that marketers would categorize. (3 marks) Question A6 While managers can control the marketing mix, they cannot control the elements in the external environment that continually mold and reshape the target market. For example, Peter, the marketing manager of Shabby Fashion Boutique, has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers, improving customer service, and reducing its cost of goods sold because consumers are not shopping as much as they used to due to lower purchasing power. Identify and explain the economic condition that Peter is apparently dealing with