Lance is a $30-$year$-$old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married in the near future. He leads a life much different from his father, who married right after high school, had children, and worked for the same company his entire career. More and more in the U$.$S$.$ consumers like Lance are enjoying piecing together a variety of interests, products, and services instead of conforming to traditional stereotypes?

well$-$defined segments

modular market mixes

simple multipurpose products

component lifestyles

conformity and cohesiveness