Please answer questions 1-6 in Paragraph Form Please!

Case Study They're Heeere! Suppose you gave a party and 60 Minutes showed up at the door. Would you let them in? Would you evict them? Would you commit hara-kiri? - First, should we let them in? What they wanted, said "issues." He said they had been "hassled" all week and were Those were the choices that confronted the Chase Bank at "entitled" to attend our media reception. But we hadn't inthe American Bankers Association convention, when 60 Minutes vited them. And they hadn't had the courtesy to let us know came to Honolulu to "get the bankers." they were coming. It was true that they were members of The banking industry was taking its lumps. Profits were the working press. It was also true that our reception was lagging. Loans to foreign governments weren't being repaid. intended to generate news. So we had a dilemma. Financings to bankrupt corporations were being questioned. And it was getting difficult for poor people to open bank accounts. Understandably, few bankers at the Honolulu convention cared to share their thoughts on camera with 60 Minutes. Some headed for cover when the cameras approached. Others barred the unwanted visitors from their receptions. In at least one case, a 60 Minutes cameraman was physically removed from the hall. By the convention's third day, the 60 Minutes team was decrying its treatment at the hands of the bankers as the "most vicious" it had ever been accorded. By the third night, correspondent Morley Safer (Figure 9 -8) and his 60 Minutes crew were steaming and itching for a confrontation. For 10 years, with your intrepid author as its public affairs dience. So we had another problem. rector, Chase had sponsored a private convention reception for the media. It combined an informal cocktail party, where journalists and bankers could chat and munch hors d'oeuvres, with a more formal, 30-minute press conference with the bank's president. The press conference was on the record, no-holds-barred, and frequently generated news coverage by the wire services, newspapers, and magazines that regularly sent representatives. No television cameras were permitted. ence? Chase's annual convention press conference had never before been filmed. Television cameras are bulky, noisy, and intrusive. They threatened to sabotage the normally convivial atmosphere of our party. Equally disconcerting would be the glaring camera lights that would have to be set up. The 60 Minutes crew countered that their coverage was worthless without film. Theirs, after all, was a medium of pictures, and without pictures. there could be no story. As appetizing as this proposition sounded to us, we were worried that if we refused But when we arrived at Honolulu's scenic Pacific Club, there to greet us - unannounced and uninvited-were Morley and the men from 60 Minutes, ready to do battle. The ball was in our court. We faced flive questions that demanded immediate answers. Like labor leader Samuel Gompers, television people are interested in only one thing: "Morel" In the case of our reception, we weren't eager to have CBS film the cocktails and hors d'oeuvres part of our party. We were certain the journalists on hand would agree with us. After all, who wants to see themselves getting sloshed on national television when they're supposed to be working? FIGURE 9-8 Smiling assassins. For nearly a half century, the correspondents of CBS 60 Minutes news magazine program have struck fear into the hearts of those politicians and business leaders they've interviewed. At far left, the dreaded-but lovable - Morley Safer. Phota: TONY ESPARZA/MCTINewscom interview before the formal press conference started. So we also had to deal with the question of whether to expose our president to a lengthy, one-on-one, sideroom interview with the most powerful-and potentially negative-television news program in the land. Questions 1. Would you let 60 Minutes in? 2. Would you let them film the press conference? 3. Would you let them film the cocktall party? - Fifth, should we change our format? The annual media reception/press conference had always been an informal 4. Would you let them film a separate interview with the affair. Our executives joked with the joumalists, shared self-deprecating asides, and generally relaxed. Thus, in president? light of the possible presence of 60 Minutes, we wondered if we should alter this laid-back approach and adopt a more on-guard stance. 5. Would you change the format of the party? 6. How does the American Bankers Association (ABA) deal with the media today? Visit its online press room (www.aba com/press+room/defaulthtml). What resources can mem- We had 10 minutes to make our decisions. We also had splitbers of the press access on this site? How does ABA make ting headaches. it easy for reporters to make contact